What is Inbound Marketing?
Inbound marketing is a process that helps a business attract new leads. An Inbound marketing strategy puts into action different forms of pull marketing. It gives the purchase and sales control to the end consumers, helping businesses connect with those genuinely interested in what they are bringing to the market.
As IBM reports say, we create around 2.6 quintillion bytes of data every day. Now with this information abundance and attention scarcity, consumers are making buying decisions at their fingertips. And to successfully evolve in this landscape, businesses are relying highly on inbound marketing.
How Can Inbound Marketing Scale A Business?
If you are looking to implement a long-term strategy that increases brand awareness, grows client relationships, and ultimately helps generate more revenue, Inbound marketing is for you!
Inbound Vs. Outbound Marketing?
Inbound and Outbound are two different marketing approaches with a similar goal. The outbound marketing approach gets a company in front of people who are not necessarily searching for it. Traditional outbound channels are- TV, radio, print, billboards, etc. Even in this digital era, marketers still use an outbound marketing approach to reach a broad audience. Although the end goal of Inbound and Outbound is the same, they differ in three core areas.
Permissive vs. Interruptive
The inbound marketing methodology lets businesses distribute their messages to prospects via permit actions they take on search engines, social media, e-mail opt-ins, etc. This is directed at people activeley looking for a service or a product.
Outbound marketing works on an interruptive approach. TV commercials, radio ads, etc. put out a business's message in front of prospects who are not searching for that information.
Pull vs. Push
If a business gets discovered by its ideal customers while they are searching for it, the business is said to 'pull' their target groups' interest in what they are offering.
This is inbound marketing in practice. With Outbound marketing, brand information is created and is 'pushed' towards the target audience group via advertising.
Why Business Needs Inbound Marketing?
Why Choose HubSpot As An Inbound Marketing Platform?
HubSpot is a comprehensive Inbound Marketing and Automation Software Platform that lets businesses execute, manage, and measure all their inbound marketing activities seamlessly.
As a Hubspot Solution Partner, we help our clients build profitable businesses with HubSpot as the solution backbone. The result is a value proposition that is unbeatable.
Grow your business with the inbound methodology
Hubspot provides businesses the platform for inbound marketing strategy enablement and we have the experts to help you gain the most value out of these tools